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Courtney
Edgar
wellness Lifestyle + travel journalist | writer | UGC | intuitive copy | digital content creator
Hi, I'm Courtney!
I'm a multi-passionate content creator who gets real jazzed when sharing all that I know and love about wellness lifestyle and travel. from little trips, self care, and spa days To plant-based living, feminine embodiment, and healing, I’ve got you.
i love helping people solve problems with products and services that helped me.
My background in professional publishing and decade of journalism experience informs my storytelling. with me, you get more than just authentic user-Generated content, intuitive copywriting. or content marketing. i help youR BRAND alchemize good feelings in an era of scrolling.
let me know how we can create beautiful stories together and spark conversation that converts and inspirEs!
Past Brand Partners
Skincare:
Laroche Posay, Vichy, Ole Henrikson
Tourism: Destination Nunavut, Explore Mag, Northern Ontario Travel
Home + style: BeautyRest, Neatly, Vivaia
Spas + luxury: New Age Spa, Doses of Roses
Food + dining: Barilla pasta, Five o’Clock Teas
Business: Ownr, Embodiment Unlimited
Sample videos
+ reel content
On-Camera style:
Intro, Biz
Testimonial style:
Wellness lifestyle, health
Educational style:
Beauty, Self Care
Product Demo Style:
Eco, Home
Eclectic review style:
Food, Health
Sample photos
♡ What I Do Best ♡
Social Media, UGC + Whitelisting
I enjoy taking my followers through the drab and dreamy bits of my life by sharing thoughts and experiences through Instagram reels, product and UGC photography, and creating ads designed just for you.
Product Endorsement
I work with brands whose values and missions align with my own and whose products have delighted or made a difference in my life. You can expect thorough, specific, empathy-woven copy that dazzles.
Blogging + Content Marketing Writing
With nearly ten years of news publishing experience under my belt for some big names like Huff Post, Pop Sugar, Atlas Obscura and more, stories are my passion. Whether you need SEO content, affiliate blogs, advertorials or listicles, I got you.
My services
✓ Seven-day turnaround
✓ content + ad bundles starting at $200
✓ ask for my rate card to see current sweet deals
✓ usage rights negotiable (including perpetual)
✓A/B tester packages
✓ whitelisting/sponsored
✓ ugc photos (iPHONE)
✓ product photos (DSLR)
✓ final edited reels
✓ raw footage
✓ scripts, hooks, CTA
✓ web copy in many forms
✓ seo optimized blog posts
✓ sales landing pages
✓ sales funnel strategy
✓ ad + content story ideas
✓ technical writing
✓ instructional design + course content writing
Book your
DISCOVERY CALL
today
Wait up, hold the phone.
❁ what even is UGC? Is THAT LIKE... AN INFLUENCER?
Almost! It is a little different though. User generated content (UGC) is original, brand-specific content created by users and published on social media but not necessarily on the creator’s page. It has an authentic feel but is created for brands with the intention of resonating with their audience.
Unlike influencer content, you don’t need a large following since the content is likely to be shared primarily on the brand’s own social channels. UGC serves as social proof. It also fosters engagement since it feels more genuine than a corporate brand’s own ads. It allows the audience to connect more deeply since it feels more like them.
❁ how is ugc different from affiliate marketing? and what is whitelisting?
UGC is distinct from affiliate marketing in many ways. The creator is paid upon submitting the work to the brand to run and the pay is not dependent upon conversion or click-through rate. UGC doesn’t require tracking links or discount codes because any results from the ad or content go directly to the business.
As for whitelisting, this is when a brand has the creator post the content on their own social media account. This gives an even more authentic vibe to the ad since it is not always obvious that it’s paid for.
This is essentially a sponsored content post. On Tiktok this is called a spark ad.
❁ HOW DO I KNOW WHICH OF YOUR PRODUCTS AND SERVICES I NEED?
I can help you narrow down which package is right for you on our discovery call or in our email exchange. We can also customize a package that is designed specifically for your unique business needs.
FAQs for yoooou
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Let's connect &
collaborate
Phone
514-232-5397
courtney.jean.edgar@gmail.com
INSTAGRAM